Isla Van Damme doesn't fit the profile of typical entrepreneurs
in India. Now in her 60s, Van Damme - who prefers to go by Loulou -
is originally from Belgium but has spent much of her life in the
subcontinent. A restaurateur, fashion designer, interior stylist,
and hotelier, her wealth of experience is evidence of her
free-spirited, creative approach.
Isla Van Damme has worked as a
stylist, restaurateur, designer, and hotelier © Simon
Currently based in Tamil Nadu, where her guesthouse is a magnet
for fellow artists, Isla Van Damme seems to have fit five
lifetimes' experiences into one. We sat down with Isla to learn
about the story behind her various endeavours, her insider tips for
travellers to India, and the inspiration behind her impossibly chic
Greaves: As a renaissance woman, you've worked as
everything from a fashion designer to a hotelier. How do you
balance your different creative pursuits? What are you feeling most
inspired by right now?
Isla Van Damme: 'It would be difficult for me to perceive a
life focusing on one activity! It's such an amazing world we live
in, and there are so many options for us to pursue.
At the moment, I am most inspired by my recent project, the Bungalow Eight store in Bombay. There I fulfil
my passion for interior designing and clothes. But my great love is
my guesthouse: where you can share rare moments of peace in a
pristine hill, share yoga, good food, treks, laughter and
One of Van Damme's current projects is her
Tamil Nadu Hill House © Simon Roberts
How have India's luxury offerings changed in recent
years? What do you think most luxury travellers to India are
'To tell you the truth, I am not an uber luxury fan! Luxury
hotels in India can compete with any country. What appeals to me
more is the increasing interest in homestays and guesthouses, and
India has really moved ahead in the last eight to 10 years.
What a traveller now wants is a connection with the country, its
customs, its history, home cooking, meeting locals, away from the
"what's your room number" culture of hotels!'
Having lived across the subcontinent, which destination
do you feel most connected to, and why?
'What a terrible question - it's harder than choosing cheese
from a platter in France! I must give two favourites: Hampi and
Mandu. It's the history in the old stones, the magnificent
architecture, the lovely nature around these places, the boulders,
the baobab trees, the chai in a small dhaba . . . and the chance to
dream of life in those long-ago eras.'
The stunning, historical site of
Hampi © nattanan726/iStock/Thinkstock
Do you have advice for first-time entrepreneurs in
'My best advice is to come well armed with patience and total
dedication. You're in for a tough time, but as it goes, nothing is
impossible - nerve-racking yes, but not impossible. Get the very
best lawyers to help you out of the maze of contrary information,
and hang on!'
You have a very distinct aesthetic approach across your
various enterprises. How would you define your style, and what
tends to catch your eye?
'My strength is in being able to mingle many styles together,
while keeping an eye on comfort - and no bling (or just a little to
please some clients!). Colour and texture and proportions all play
an important part in my aesthetic. Maybe my Belgian blood helps
here, as well 30 years of experience running my shop in Brussels,
Your newest venture is in Tamil Nadu. What is it that
you're most attracted to in that region's sense of
'Hill regions have a very special attraction to me - there's an
energy here that I don't find elsewhere. Here I've found peace and
quiet, charming villagers, a pristine climate that fulfils all my
gardening dreams, no unnecessary luxury (luxury for me is tending
to my vegetable plot and serving up these delights on a well laid
table, making my bread and dahi and biscuits. No Vuitton bags, and
The hills of Tamil Nadu © Varun Suresh/Flickr
What's next on the agenda for you? Are there any new
creative pursuits you're eager to try your hand at?
'A return to Goa! With a small group of Goan friends, we'll be
setting up a community of organic farmers. I also dream of a
building a "cabanon" hut with a tropical garden and vegetables all
mixed in harmony around it.'
Which destinations in India are most exciting for
visiting creatives right now? Any new restaurants, shops, or
culture centres to look out for?
'The art scene in India is very alive! See Shireen at the Chemould
Prescott Gallery and Priya Jhaveri's Jhaveri
Contemporary gallery in Mumbai. As antiques go, I always pop in
to see Farouk at Phillips Antiques. The Dr. Bhau Daji Lad
Museum is always a treat.
The Jhaveri Contemporary gallery
in Mumbai © Jhaveri Contemporary
For clothes, I will of course put Bungalow Eight at the top of
the list! For pure aesthetic delight, the new Sabyasachi
shop in Kala Ghoda is a bling dream. And of course, I love the good
old Khadi shop on MG Road, where nothing has changed in decades.
For jewellery I go gaga at Amrapali and love my old friend Kashmiri Abdul
at Sofia's Kashmir Boutique - both in the Oberoi shopping
Zoe in Mumbai © Café Zoe
Last but not least, food! I love Café Zoe (which
is partly Belgian owned!). I still love the seafood at Trishna, and I
have just discovered a delightful Parsi restaurant in Bandra called
Jumjoji. When I have no time for lunch I have the most
mouthwatering toasted veg sandwich from a street vendor on Warden
road, and The Pantry in Kala Ghoda is fab too - the best
quiches in town!'